https://www.youtube.com/watch?v=bxsYvN57_6E&t=26s

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The Nori Project was founded in response to the question of why mass-produced keyboards don't provide a similar experience to custom keyboards.

KLC, the company behind Nori, brought together leading brands in the custom keyboard industry to create a budget-friendly mass production keyboard that maintains the typing feeling, sound, and aesthetics of custom keyboards.

After two years of development, Nori was born. The brand's main concept is "The new invention of tradition," which focuses on delivering an enthusiast-level typing experience and introducing more people to the world of custom keyboards by offering the sheer fun of typing, with more recent technology.

Nori aims to provide an enjoyable experience of customizing the keyboard's visual, auditory, and tactile aspects. The first model, Spring Rider, featuring a TKL layout, is now available, with more layouts and collaborations with other designers coming soon.

Nori aims at convenience, accessibility, and affordability.

Nori keyboards are convenient because they support three connection options: 3 BT channels, RF, and wired.

They are also more accessible than custom keyboards because they are easier to acquire and more affordable.

In summary, Nori strives to be the most custom keyboard-like mass production keyboard available.

It offers the same great typing experience as custom keyboards, but at a fraction of the cost.

Here are some additional details about Nori: